Vision and Mission

Our Strategic Journey: Strategic Goals and Future Vision

Our Mission

As Ilhanlar Kimya, our mission is to add value to our customers' lives with innovative chemical solutions we produce with premium quality raw materials and advanced technology systems. Acting with the awareness that cleaning is not just a necessity but the cornerstone of our quality of life, we apply the principle of "Superior Quality, Perfect Cleaning" in every product.

Our Vision

As Turkey's domestic power in the chemical industry, we aim to be a company recognized and preferred in international markets with our innovative and quality-oriented approach. With our sustainable growth strategy, we aim to expand our product portfolio and market share while setting new standards in the industry with our R&D studies.

Our Strategic Goals

• Brand Portfolio Expansion: While increasing our product diversity under our Wonder Cleaning brand, developing new brands for cosmetics, industrial maintenance and automotive sectors to have a presence in different sectors
• Increasing R&D Investments: Increasing our investments in research and development, developing innovative formulas and technologies, increasing our number of patents
• Sustainability Leadership: Taking a leading role in the industry with environmentally friendly formulations and sustainable production processes
• Market Expansion: Strengthening our presence in the domestic market while expanding to international markets to become a global brand
• Digitalization and Efficiency: Increasing operational efficiency by digitalizing our business processes, improving customer experience